Select a Region: NW SW GP GL S NE

6 Steps for Creating Your Regional Malt DEW

LIVE NOW
Step 1: COMPLETE

Submit a Name

Name Your Regional Malt DEW

Step 2: COMPLETE

Vote For Names

Find your favorite name finalist and cast a vote

Step 3: COMPLETE

Design Your DEW

Submit a label design for your Regional Malt DEW

Step 4: COMPLETE

Regional Mosaic

Upload photos inspired by your region to create a visual collage

Step 5: COMPLETE

Vote for Designs

HELP DECIDE WHICH REGIONAL DESIGNS DESERVE YOUR VOTE

Step 6: Live

Meet the Winners

Celebrate the winning names and designs

Create the name

Step 1: Step Complete

In this phase, we gave fans across the country the opportunity to submit names inspired by their region.
Names submitted were to reflect their part of the country, embody the DEW spirit and capture the essence of
the new malt-flavor.

Results will be displayed 09/13/12

Create the Name

Step 2 Results

In Step 2, fans had the opportunity to vote for their favorite names from these lists of regional finalists, determining which options would be available for packaging designers in Step 3.

Northwest Finalists:

Mountain Dew Pacific Gold

submitted by Conner P

Gold Mountain Malt

submitted by Nancy C

Montana Mountain Malt

submitted by Joe L

Southwest Finalists:

Mountain Dew Miner's Malt

submitted by Helen W

Colorado Sky

submitted by David B

Mountain Dew Southwestern Gold

submitted by Brady W

Great Plains Finalists:

Midwestern Gold

submitted by Conner P

Dakota Dew

submitted by DEW

Great Plains Gold Malt

submitted by Chad W

Great Lakes Finalists:

Midwest Reserve

submitted by DEW

Superior Sipper

submitted by Kevin H

Rusted Malt

submitted by Rich A

Southern Finalists:

Mountain Dew Southern Pride

submitted by Jennifer T

Mountain Dew Southern Gold

submitted by Erik O

Blue Ridge Dew

submitted by Lane

Northeast Finalists:

Mountain Dew Liberty Gold

submitted by Dianna M

Atlantic Dew

submitted by Thomas M

Mountain Dew Northeastern Smooth

submitted by Joe F

Vote for designs

Step 3 Results

Check out all of the submitted designs for each region's malt-flavored DEW! The Mtn Dew team
narrowed down their favorites from the submissions.

Finalist 1

Gold Mountain Malt

Designed by
Nancy C

Finalist 2

Gold Mountain Malt

Designed by
Michael G

Finalist 3

Gold Mountain Malt

Designed by
Nancy C

Gather Inspiration

Step 4 Results

While the Mtn Dew team sorted through design submissions, fans had the opportunity to upload photos and messages inspired by their neck of the woods, the best of which were used to create a unique regional visual collage.

regional collage
Vote for designs

Step 5: Live 11/09/12 - 11/15/12

After all the submissions were in, you and your fellow fans cast votes for your favorites. One design was selected from each region and the winning designers worked with Mtn Dew to perfect their masterpieces.

Finalist 1

Gold Mountain Malt

Designed by
Nancy C

Winner Finalist 2

Gold Mountain Malt

Designed by
Michael G

Finalist 3

Gold Mountain Malt

Designed by
Nancy C

Meet the winners

Step 6: Live 1/16/13 - 05/20/13

It's official: these are your Regional Malt DEW winners! Check out the videos to learn all about their inspiration and find out how they created the names and designs that will represent the malt-flavored DEW in regions across the country!

Get to know the DEW® fans who brought their Regional Malt DEW® names and labels to life! Check out their bios and discover how they were inspired—then keep checking back to find out how you can try to score some of these limited edition cans.

Regional Winners

Mtn Dew Gold Mountain Malt

Named by
Nancy Calvillo
Designed by
Michael Glaze

Mtn Dew Miner's Malt

Named by
Helen Wallis
Designed by
Louis Csontos

Mtn Dew Great Plains Gold

Named by
Chad Wickwire
Designed by
Jason Pederson

Mtn Dew Rusted Malt

Named by
Rich Arkenberg
Designed by
Joseph Scorzo

Mtn Dew Liberty Malt

Dew Inspired
Fan Approved
Designed by
Amanda Dean

Mtn Dew Southern Gold

Named by
Erik Owens
Designed by
Larry Nelson

Social Buzz

#RegionalDEW
Add your voice to the chatter

The Winners

Previous
  • Northwest Designer

    Region Northwest

    Name Michael Glaze

    Role Designer

    Originally from the Midwest, Michael's home is in the Pacific Northwest. A longtime DEW drinker (and yes, coffee drinker too), Michael is a big music fan who loves hip-hop. He and his wife live in Spokane, where they are deeply involved in the artistic culture of the city and its down-to-earth values.

  • Northwest Name Winner

    Region Northwest

    Name Nancy Calvillo

    Role Name Winner

    Nancy Calvillo lives in rural Roseburg, Oregon, and is part of a very large family—six children, all girls! She loves animals and even owns a few, and is also a gardener specializing in vegetables and flowers. Even more importantly, she's a devoted DEW Labs member and avid Pongr player!

  • Southwest Designer

    Region Southwest

    Name Louis Csontos

    Role Designer

    Graphic designer Louis Csontos has always called Southern California home. A traveler who's never afraid to try new and different things, Louis jumped at the opportunity to taste a new malt DEW—and give it a design for the Southwest region. In fact, his love for soda goes back to his youth, when he collected unique cans from all over the world.

  • Southwest Name Winner

    Region Southwest

    Name Helen Wallis

    Role Name Winner

    Living high in the Mojave Desert, Helen Wallis holds her family dear and finds inspiration in all of them. A constant explorer, Helen spends her time among the outdoors, traveling to nearby ghost towns and camping out under the stars. Her hometown of Inyokern, California, is home to much mining history...perfect for naming Miners Malt!

  • Great Plains Designer

    Region Great Plains

    Name Jason Pederson

    Role Designer

    Jason's love for DEW has lasted a lifetime, but it wasn't until the first time he saw the original Green Label Art series that design became a passion. These days, Jason spends his time "finding the thrill in the mundane," whether that means venturing into the outdoors or just hanging out with his friends.

  • Great Plains Name Winner

    Region Great Plains

    Name Chad Wickwire

    Role Name Winner

    A resident of Bellevue, Nebraska, Chad Wickwire is a former military man with what he calls a very creative mind. A stay-at-home husband, Chad spends much of his time bringing that creativity to life—and the latest of his iterations was the name for brand new Great Plains Gold.

  • Great Lakes Designer

    Region Great Lakes

    Name Joseph Scorzo

    Role Designer

    Joseph has lived his whole life on Chicago's South Side and holds the city dear. A graduate of the DeVry Graphic Design program, he's devoting his career to creating beautiful work—and Rusted Malt is a great place to start! When he's not designing, he loves to explore Chicago with his wife, the girl of his dreams.

  • Great Lakes Name Winner

    Region Great Lakes

    Name Rich Arkenberg

    Role Name Winner

    A native of the Chicagoland area with deep roots in the Great Lakes region, Rich Arkenberg is a family man with a wife and two sons. He loves movies, music, playing Xbox with his boys, exploring the great outdoors and playing fantasy football. One of his biggest passions is DEW...something he's been drinking since college.

  • South Designer

    Region South

    Name Larry Nelson

    Role Designer

    A self-proclaimed "laid back guy," Larry Nelson has lived in a small Georgia town by the name of Thomson all his life. And while many would suspect a strong background in art, it’s natural talent that precedes this amateur designer. In fact, Larry's only art education took place in high school...pretty impressive if you ask us!

  • South Name Winner

    Region South

    Name Erik Owens

    Role Name Winner

    A native of Miami, Florida, Erik now calls Georgia his home but has lived all over the South. A member of the Oklahoma Air National Guard and civilian contractor on an air force base, he continues to have deep pride for his country—and his four children continue to be the most important part of his life.

  • Northeast Designer

    Region Northeast

    Name Amanda Dean

    Role Designer

    Though she lives in the Great Plains region, Amanda always knew she was going to design for the Northeast. A DEW fan for life, she's incredibly passionate about the brand and loves to drink it while doing everything from gaming and designing to crocheting plush dolls and making origami. She even cooks with DEW!

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